This article by jetzt discusses an advertisement campaign of Kuwaiti mobile service provider Zain. In the campaign video, a suicide bomber deviates from his intention to carry out an attack, due to the message transported in the video that one should follow god in love and not in terror. EFD Senior Policy Advisor Ahmad Mansour comments on the campaign and highlights the importance of adopting a positive connotation of the phrase ‘Allahu Akbar’. The article is in German and can be read here.
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